Danone vs Yoplait on Twitter

Quantifiable data for each brand

Brand	Followers	Average # of comments	# of retweets	Social Sharing Insights from Moz
Danone	256,000	6.5	3,337	6.2
Yoplait Yogurt	721,000	2.7	12,000	2

What kind of content that each brand post?

Danone posts a variety of contents on the Twitter, including products and brand information, industry trend, healthy tips, positive lifestyle and so on. It is helpful for building the brand image and advertising their products. Danone’s posts including videos, images, articles and other links to share that are convincing and strict.

The main contents of Yoplait Twitter page are quotes and recipes, but there is limited information about their brand and products. Yoplait posts their twitters as the users’ friends, it may be getting closer between brand and users. Also, their Twitter page including lovely designed images and articles.

How often does each brand post?

Compare to the contents of the Facebook page and Twitter, Danone is more active on Twitter, and they are posting more than seven posts per week. It is a remarkable fact that sometime Danone publishes more than five posts per day and post on weekdays only.

On Twitter, Yoplait is less active than Danone because they post average seven posts per month. Similarly, Yoplait posts twitters on weekdays.

Does each brand use the 50/50 rule?

Danone uses the 50/50 rule; it posts not only the products and brand information, but also the knowledge of dairy, and the strong trend of the dairy industry (Non-GMO ingredients).

Yoplait do not use the 50/50 rule because of the limit information.

Keyword sentences used by Danone and Yoplait

Danone: “World Milk day”, “NGO”

Yoplait: “breakfast”, “delicious”

Which are your two brands most successful recent posts?  Why are these posts successful?

The most successful recent Danone’s twitter was on May 23, 2017, which earn 149 likes, 8 retweets, and 47 comments. The post was telling people stop waste the food, there still a lot of people are hungry and they need food. Danone wants attract their follower’s attention and stop the wrong idea (waste food).

The most successful tweet from Yoplait published on January 25, 2017. It had one replies, six retweets, six individuals who liked the tweet. It is a breakfast recipe based on their product named Yoplait Greek 100 Protein Peach yogurt and it including a picture and the link to recipes. The post is successes because it is a kind of advertising, but the users would like to watch because they are a focus on the breakfast recipes instead of the product. They are watching the adverting of Yoplait.