Fan Pages, influencers, inbound links for Danone & Yoplait

Fan Pages, influencers, inbound links for Danone

Danone has a community named Danone_blg on Instagram that published by individuals. This page has 99 posted pictures, and there are 447 followers. There provides a lot of promotions of Danone dairy, and some recommend and reviews for the tasty Danone dairy products.

Here is the link to the Instagram fan page: https://www.instagram.com/danone_blg/

There is a review of the Danone yogurt that earn a high score, and more than seven hundred people join the review which means a lot of consumers like Danone’s products. This is an example that Danone is stronger on word-of-mouth marketing.

Here is the link to the review: http://www.socialsoup.com/review/danoneactivia2/?title=Danone+Activia

Fan Pages, influencers, inbound links for Yoplait

Yoplait has a community named Yoplait Coupons on Facebook that published by individuals. This page always posts the discounts information of Yoplait, and consumers would get the discounts. There are 171 people like the page, and 171 people follow it.

Here is the link to the Facebook fan page: https://www.facebook.com/YoplaitCouponss/?ref=br_rs

Yoplait has a fan page named Yoplait_yogurt on Instagram. It has posted six images, and it has 20 followers. There is serious of pictures of Yoplait products with the products’ reviews. Compare to Danone, Yoplait has more fan page on different social media, so it is good for them to attract more consumers, and they are stronge on word-of-mouth marketing.

Here is the link to the Instagram fan page: https://www.instagram.com/yoplait_yogurt/

Fan Pages, influencers, inbound links for both brand

There are a Yogurt rating sites, and the result shows both of the brands have the low score. However, Danone has the lower score because of extra Milk Protein Concentrate. It may influence the customer satisfaction as well as the sales of Danone. It is not enough even Yoplait has higher score, they still need to improve the recipe of the products, for instance, reduce the amount of sugar.

Here is the link to the Yogurt Buyer’s Guide: https://www.cornucopia.org/yogurt-scorecard/