Danone vs Yoplait on Youtube

Quantifiable data for each brand

Brand	# of videos	# of views	# of subscribers	# of links to other social sites
Danone Corproate	113	940,237	912	1
Yoplait	38	8,127,907	4,948	15

How often does each brand post?

Danone is posting videos average five times per month on 2017, and it was posted average four times a month on 2016. It is noteworthy that Danone was posted 15 videos in May 2017.

Yoplait is less active on YouTube; it posts video average one time a month.

What kind of video content does each brand post?

Danone posts a variety of contents on the YouTube, including commercial, news, industry related events, the information of the company. The YouTube page is multilingual so that the same videos have the French and English dub. It is international and canonical. The viewers may get an introduction of Danone.

The main contents of Yoplait Twitter page are commercials and recipes which based on Yoplait yogurt.  The recipes are easy to follow the step and look delicious. Overall, the YouTube is informative good designed.

In the description area, what kind of content is included

Danone has a lot of contents in the descriptions, such as the keywords: world leading food company, healthy. It also has the links to other social medias, for instance, Facebook, Google+.

Yoplait has to limit description, but it has 15 links to other sites which including the recipes YouTube Channels, Yoplait company in other different countries and four Children Channels.

Which are your two brands most successful recent posts?  Why are these posts successful?

The recent YouTube video that was successful on Danone Page was on November 23, 2016. This video had 7,151 views, 13 likes, and 0 dislikes. It named Danone’s Corporate Movie that describes how consumers improve their life quality and are healthier by eating the products. It is helpful to build the brand image, and users show the brand likability. You can watch the video on the website below: https://www.youtube.com/watch?v=4nGf89n6Cos

The recent YouTube video that was successful on Danone Page was on August 1, 2016. This video had 424,078 views, 19 likes, and one dislikes. It is a commercial named GoGURT Back to school Write on Tubes 15, and it only has 15 seconds, so the consumers would like to watch the adverting instead of 30 second adverting. The main target customers of the commercials are families who have the younger children, and the product is tiny, light and healthy. It is an excellent choice for children’s lunch. You can watch the video on the website below: https://www.youtube.com/watch?v=nxU3v9RPqAY