Content Marketing idea for Yoplait

There is the campaign for Yoplait and helps them have exposure on the social medias. According to their Facebook page, Twitter page and YouTube channel, Yoplait is less active, and it does not use 50/50 rules. Nowadays, social medias are one of the biggest channels that people receive the information, and they are likely to spend time on the internet. So, the target audience is the users who use the internet and social medias. They would like to absorb new things and increase brand likeability quickly.

First of all, all of the social media’s official pages need to add various contents, not only the information of products and recipes but also the information based on the dairy industry, because the users will be getting bored if they only post the repeated contents. Also, the users may neglect the posts so that the page may lose some followers.

Secondly, all of the social media’s official pages need post some short videos and gifs, that is funny and never waste time. The short video can be the 15-second advertising, the story of yogurt.

Thirdly, the frequency of post need increase to 10 posts per month on Twitter, three videos per month on YouTube, and publish at least one posts every weekend. Also, it is necessary to post promotion during the major festivals.

I am expecting the all the pages will increase more than 1,000 followers, and posts earn more than 400 likes.