Danone vs Yoplait on Facebook

Quantifiable data for each brand

brand	Page likes	Average # of comments	# of shares
Danone	8,841	41	33
Yoplait	2,010,925	6	0.6

What kind of content that each brand post?

By the posts of 2017 and 2016 on Danone’s Facebook page, the contents are monotonous, including advertisings and event information. The main content of posts is the promotion of the new product named Whole Milk Yogurt, and they all include beautiful videos or pictures. Danone wants to catch their followers’ eye to try their new product.

By comparison, the content of Yoplait is more aplenty and extensive such as notifications of the festival, the recipes of dessert, the promotional packages of products, discounts and so on. All of the post including excellent videos, images, and websites. The Facebook page provides various information and interesting.

         

How often does each brand post?

Danone is less active on Facebook posting than Yoplait. According to Danone’s Facebook page, they post 1 per week averaging, and mostly Monday. It is noteworthy that the last update almost two months ago (April 11, 2017).

Yoplait is more active on Facebook posting than Danone. According to Yoplait’s Facebook page, Yoplait posts more than six posts per month averaging which including the weekend. Yoplait is distinct from Danone that Yoplait does posts on weekends.

Does each brand use the 50/50 rule?

 Yoplait does use the 50/50 rules, 50% of their posts about the business, for example, the advertising of the products, and 50% of the posts about the industry and community, for instance, the notifications of the festival. Danone does not use the 50/50 rule.

Keyword sentences used by Danone and Yoplait

The keyword sentences of Danone: “Non-GMO ingredients,” “Whole Milk,” “delicious,” “all natural” and “vitamin D.”

The keyword sentences of Yoplait: “delicious,” “Whole Milk,” “YOP” (the name of the product).

Which are your two brands most successful recent posts?  Why are these posts successful?

The most successful recent Danone’s post was on February 20, 2017, which earn 510,000 views, 906 likes, 40 shares and 82 comments. The post was advertising their new products, Danone wants to attract their fans and users’ attention to notice the Danone provides the healthier, natural, nutritive yogurt with a low and acceptable price. According to the comments list, many fans are like the yogurt, and a lot of users like to try.

  

The most successful recent Yoplait’s post was on November 30, 2016, which earned 48 likes, two shares, and 46 comments. This post was a promotional game that asks their fans to communicate about the favorite activities in the winter time, and they may get free gifts. It is successful that Yoplait interacts with their fans and give them some presents that built brand favorability.